LAS VEGAS — Bedding majors are rolling out new flagship lines and new boxed bed offerings here.
Also new at this bedding-rich market are mattresses infused with CBD oil, said to offer a variety of health benefits. Therapedic, MLily, Paramount Sleep, and ZBD Bed are bringing out CBD mattresses, while Malouf is debuting a CBD pillow line.
Once again bedding producers will offer a comprehensive slate of product introductions at this event, the industry’s major launch market.
Bedding sales leader Serta is introducing a new iComfort Hybrid line, while fellow Serta Simmons Bedding stablemate Beautyrest unveils a new Beautyrest Harmony Lux line that features nine models retailing from $1,099 to $1,999, and Simmons debuts a new Gen Z- and Millennial-focused line.
Tempur Sealy International, meanwhile, is launching Ergo Smart adjustable bases in the Tempur-Pedic line and is also introducing a new Sealy Posturepedic line, bringing that iconic brand back as a standalone bedding line.
Corsicana takes aim at much higher price points, targeting mattress retails between $1,299 and $1,999 with new NightsBridge models. It is also expanding its roll-packed (boxed bed) offerings across all five of its brands, with retails ranging from $199 to $1,299.
King Koil is rolling out a comprehensive roll-pack mattress collection, retailing from $1,299 to $1,799, and it is also boosting its Smartlife Mattress by King Koil with an in-store education system.
Kingsdown, aiming to give its dealers a branded offering edge in the roll-packed arena, is debuting “The Coolest Mattress in the World” and also adding a new pillow line.
Classic Brands is unveiling its four-model Hybrid Infinity collection, developed with West Coast retail powerhouse Sit ‘n Sleep, which targets omnichannel shoppers at retails from $899 to $1,499.
Eclipse is expanding its Bliss in a Box program to include a hybrid model with encased coils, targeting retails from $1,399 to $1,699.
NCFI is showing what it says is the industry’s first memory foam mattress to be certified under the U.S. Dept. of Agriculture’s BioPreferred Program as a bio-based product.
Southerland targets luxury price points with a step-up collection of four new Talalay latex beds featuring Greenguard and Oeko-Tex certifications, and dressed in cotton fabrics. Retails range from $2,000 to $5,000 in queen.
MLily’s WellFlex collection is designed for cooler sleep and includes a model with CBD oil-infused ticking for added health benefits.
Therapedic’s CBD mattress line is called b-Calm and it includes three models, with retails starting at $999 in queen.
Paramount, making its first showing in the World Market Center, is launching a Nature’s Spa CBD mattress, a two-sided HD Super Duty model, and is featuring a new A.H. Beard Signature collection.
Englander is unveiling an all-new national lineup that consists of three models, while Symbol is launching three new lines, the Tommie Copper Performance Sleep collection, Luft, a DTC brand it has been developing for brick-and-mortar retailers, and the J. Beckon collection, which targets higher price points.
Diamond Mattress is launching several new lines, including the Balance Copper Hybrid collection, the Restore Copper all-foam collection, and the Align gel memory foam collection, all of which are boxed-bed lines. Diamond is also debuting a new adjustable pillow.
Customatic Technologies has another aggressive slate of introductions, including a new SnoreTech adjustable bed that automatically responds to snoring, and a Climate Cloud system that envelopes sleepers in cool air.
E.S. Kluft is introducing the Aireloom Adapt/React smart mattress and the Aireloom Karpen Natural Collection as it celebrates Aireloom’s 80th anniversary.