By Pet Business Staff
Medterra Pets products are formulated with pure CBD and natural flavorings to give pets natural comfort. Through the partnership, the full Medterra Pets portfolio will be in 65 Bentley's Pet Stuff stores, including the brand's CBD tinctures, as well as joint support and calming soft chews.
“At Bentley's, we believe that one of the most important ways to show pets how much we care is by feeding them all natural, nutrient-rich foods and methods of relief,” said Lisa Senafe, founder, Bentley's Pet Stuff. “We appreciate Medterra's like-minded dedication to pet healthcare, and are excited to be partnering with an innovative CBD brand to provide natural comfort to pets in need.”
Medterra also revealed its exclusive partnership with Los Angeles-based rescue Wags & Walks, whose mission is to break the stigma around rescue dogs and to help decrease the number of dogs euthanized in local shelters by showing the community that it's possible to find wonderful dogs of all breeds and sizes through rescue. As the official CBD partner of the organization, Medterra will donate product to the organization's adoption centers.
Beyond its new partnerships, Medterra recently became an approved manufacturer of the National Animal Supplement Council, and added veterinarian Dr. Lisa Lippman to its medical advisory board. The board, which is made up of third-party experts including academic researchers, dermatologists, and more, provides industry-related counsel to the company. The brand also launched its new Medterra Pets website.
“We're proud to collaborate with leading partners who are working to make a positive impact in the pet care sector,” said Jason Dorfman, vice president, pets, Medterra CBD. “At Medterra, our mission is to help everyone in the world enjoy a life well lived, and that includes our furry family members.”
Medterra is a CBD company with its full portfolio of products sold in over 15,000 retail locations globally through top retailers, including leading national grocery store chains and the largest national drug store chains. One of the first 13 CBD companies to be given the U.S. Hemp Authority's Certification Seal, Medterra products are made with 99 percent pure CBD extracted from hemp grown in accordance with the strict guidelines of the Kentucky Department of Agriculture, and are guaranteed THC-free, non-GMO and are void of any psychoactive ingredients.